Today most business owners realize that they must embrace technology in the work place to remain competitive.  So the question is no longer whether to automate the business, but rather, what is the correct balance of manual and automated processes.

Like investments of other types,  the concept of diminishing returns applies here as well.  There is an optimal point at which additional investment yields additional complexity, maintenance, cost, etc, without a corresponding positive impact to the business's operations.
 One rule of thumb to employ is to think of a technology investment as a lever.  Like a well placed lever, the appropriate technology investment will enable a company to lift a disproportionately heavy load without increasing human capital.  As in the tale of David and Goliath, David was able to slay the giant with innovation.

So how does this philosophy translate into action?